“Terrifically smart and funny.” is a quote from Jeff Craig about The Promotion, who writes for a publication ‘Sixty Second Preview’. This praise can be found on the DVD cover, along with his four star rating, just below the movie title. It’s a lie. But before I go on to rant about what an ultimately boring movie The Promotion is, I decided to do a Google search on Sixty Second Preview – just to see if Jeff Craig and I had opposite tastes in movies.
What I found – and it was something I didn’t expect to find – was a site debating the credibility of Jeff Craig and Sixty Second Preview. The page contained an article that mentioned Craig’s apparent love for bad movies. And then it got to a quote from Roger Ebert, who questioned Craig’s authenticity. “Has anyone ever actually seen Jeff Craig of ‘Sixty Second Previews’ at a movie? For that matter, does anyone know what ‘Sixty Second Previews’ is?”
Suspicious, suspicious. Is Jeff Craig a made up critic that distributors quote after they’ve run out of critics to choose from (pointing to the fact that the movie sucks so bad it couldn’t warrant a single decent review)?
Turns out ‘Sixty Second Preivew’ is a program one minute in length produced by a radio station and hosted by Jeff Craig. Now we know the nature of the medium, but get this: “…since the program comes on CD a month at a time, he apparently hasn’t actually seen most of the movies – thus “previews”, not “reviews”. Still, his gushing about an upcoming movies he hasn’t yet seen ends up being used as blurbs in movie ads.”
You can check out the rest of the site here.
I know I’ve taken five paragraphs up NOT talking about the movie, but here you go: don’t believe poster blurbs.
Now on to the movie: it is, unfortunately, far from being “terrifically smart and funny”. There are about three witty lines, and two instances when I actually did snort/smirk a little. The movie is about two assistant managers of a mart competing for a promotion, and are co-helmed by Seann William Scott and John C. Reilly as the two assisting managers, Doug and Richard. There’s nothing glaringly wrong with their acting, though expressions tend to fall a little to the wooden side. It’s not their fault that that happens. The movie severely suffers from being a monotonous drawl without a discernible climax, like a wind that blows non-stop without any hint of a storm.
The two are desperate to land that promotion for not entirely selfish reasons, so it’s not like you’re given the choice to root for one of them (and hate the other in the process). Their reasons for wanting the promotion are similar, their jabs at one another aren’t full out dramatic or threatening, and the script and direction feels like a flaccid soon-to-be-dead thing. The Promotion isn’t a bad movie, it just needed a new director and writer (who, incidentally, are the same person: Steve Conrad). Remember The Pursuit of Happyness, and the way it was so full of potential but never fulfilled any of them? Same thing.

(First published at InCinemas)


Hannah Montana has, in my opinion, bad press she doesn’t deserve. Oh, the Jonas Brothers deserve it, but at least you know when teenagers love Hannah, they aren’t actually thinking about being in potential relationships with the star in question. Female fans screaming over the Jonas Brothers give me the creeps. For all her limited vocal range, I can appreciate Hannah for what she represents: a teen idol.
I’ve been meaning to write a review for this, but haven’t, because to be honest I don’t feel a review would be the right way to go about describing something as fun as this. Like actually sitting down and thinking about it would kill some part of the enjoyment I had from watching the movie. Like Seth Rogen said in an interview, “It’s just insane that critics would even try to review this movie. It’s not meant to have any more thought put into it than the time it takes to watch it. The notion of someone sitting down and writing a paragraph about Pineapple Express is just insane to me. Just let it exist!”
The sequel to the rowdy and chaotic Night At The Museum is good fun… if you haven’t seen the first movie. Starring Ben Stiller, who reprises his role as… well, he doesn’t exactly reprise his role at the start of the movie as a night guard, but he becomes one again later on anyway.
It says right there on the cover, “Reese Witherspoon Presents Legally Blondes”. They usually do that when they know it’s a bad movie, and there’s no better way to market it than to attach a famous name to it. Notice they used a really vague term, “present”. Not “starring”, or “produced”, just “presents”. Like what the hell does that even mean? Did Reese Witherspoon’s production company fund the film, or something obscure like that? Oh, I think so. I really think so. But I shan’t bother finding out.
Ah, another Muay Thai movie. Surely this can’t be riding on the coattails of all the other Tony Jaa movies, the man who may very well be the Jackie Chan of Thailand! Here, take a second to cross your fingers.
So, somebody decided to take the story of the Three Little Pigs on a spin. If you’ve ever wondered what happened after the Big Bad Wolf tried to blow the last pig’s brick house down, 3 Pigs and A Baby is the animation for you. It’s the kind of movie that you aren’t sure whether to appreciate or to be disgusted with for ruining (or improving) a childhood bedtime story.
I have no recollection of what happened in
ashvin 5:13 pm on May 4, 2009 Permalink
nice post dear….
Keep It up ….I Find one good Blog ….keep It up
Thank you so. Much For Share a Good Knowledge ..Once Again thank you
From Rajesh (India)